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How to implement and use marketing tools on Paysera Tickets?

Event organisers can integrate Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager to Paysera Tickets.
Want to analyse the performance of your events and understand your audience better? Perhaps even launch a data-driven paid advertising campaign? To help you with this, we’ve made sure that you can collect data from Paysera Tickets by integrating various marketing tools that will connect the dots. Keep reading to learn about these tools and how you can implement them.

What types of marketing tools are available on the Paysera Tickets platform?

Google Analytics for tracking and reporting traffic. It gives insights about your visitors, such as where they come from and how they interact with the your events. The analytics include information how users find the you, how long they stay, which tickets people view or purchase, and more.

Google Ads allows you to show ads on Google search results and other Google sites. If Google Ads is integrated on Paysera Tickets, you can advertise your events to people looking for similar things on Google. You can also let the platform track how well your ads are doing by seeing how many people clicked on them or bought something after viewing them.

Meta Pixel helps you see if social media ads are working and helps you target ads to specific audiences. When used on Paysera Tickets, the tool can track actions like looking at an event or buying a ticket. This information can help you make targeted ads on Facebook or other Meta platforms to reach potential ticket buyers.

Google Tag Manager when Google Tag Manager is integrated on Paysera Tickets, you can manage website tags, track user behavior, and assess the success of features or promotions. This helps you improve your online marketing and customise user experience based on the collected data.

Does it cost anything to use marketing tools on Paysera Tickets?

Absolutely not! We won't be charging you anything for integrating these tools. You'll simply need to cover any expenses that come directly from the tools themselves. So, for instance, if you decide to purchase paid advertisements on Google, your costs will come directly from Google. We're just here to make sure that you have that possibility in case you need it.

Is there tech support for issues with these tools?

Absolutely. We're here for you in case you encounter any technical issues while using these tools. Please feel free to reach out to us either through email or a quick phone call. We're more than happy to help!

Paysera Tickets client support is ready to assist with any technical issues.

How to set up different marketing tools on Paysera Tickets?

The process will slightly vary based on the different tools you want to integrate, so if not all of them are relevant to you – feel free to skip the irrelevant parts and jump to the instructions about the tools you’re interested in.

In any case, you’ll need to follow these steps:

  1. Login toPaysera Tickets and select settings icon under your specific event or event groups (Manage).
  2. Under Event Menu, select Marketing Tools.

How to integrate Google Analytics

When you’re on Paysera Tickets – select Google Analytics. You'll then be asked to type in your Tracking ID.

If you don’t have a Google Analytics account yet – make sure you create one. The next step will be to create a Google Analytics property, and add a data stream. Once completed, you'll be given a Measurement ID.

For detailed instructions, Google Support provides an excellent step-by-step guide. Or, if you prefer, just follow the steps from an instructional video below.

How to integrate Google Ads

First, you'll need a Conversion ID from an existing conversion. If you don't have one yet, there’s an easy-to-follow guide on how to create a new conversion.

The second step will be to set up conversion tracking, which will provide your Conversion ID. You'll find helpful instructions on this on the Google Support page or in the video below.

If you’d like, you can select additional Conversion labels too.

How to integrate Google Tag Manager

For Google Tag Manager, you will need your Container ID in order to integrate it on Paysera Tickets.

You’ll find the instructions on how to set up and install Google Tag Manager on Google Support page and in a video below.

How to integrate Meta (Facebook) Pixel on Paysera Tickets

To add facebook (Meta) pixel integration, you will need to type in your Pixel ID. Also, keep in mind that you will need a personal Facebook account to be able to do this.

You’ll find the step-by-step instructions with all specifications on how to set up and install a Meta Pixel the official Meta page.

A few tips to make the best out of the tools

Remember: data becomes your best friend when you know how to interpret it. We've got some handy tips for each of the tools, especially when it's about planning and promoting events.

Treat all these tools as part of one ecosystem. They provide best results when used together. For example, Google Analytics can provide insights that can be used to optimise Google Ads, while Google Tag Manager can make managing your Google Analytics and Meta Pixel codes much easier.

How to make the best out of marketing tools on Paysera Tickets.

Tips for using Google Analytics

Set up custom goals and funnels to track how users are interacting with your events. These can include registrations, tickets purchases, or page views. Use this data to understand user behaviour and make improvements where necessary.

Tips for using Google Ads

Use the conversion tracking tool to measure your return on investment (ROI). By tracking these conversions (like ticket sales or sign-ups), you can see what keywords and ad messages are performing best.

Tips for using Meta (Facebook) Pixel

This tool can help you track conversions from Facebook ads, and remarket to people who have already taken some kind of action on your website.

Tips for using Google Tag Manager

Use this tool to manage and deploy marketing tags (snippets of code or tracking pixels) on your website without having to modify the code. This is a great tool for event organisers who may not have extensive coding knowledge.

Google Analytics and Meta Pixel to refine your target audience

Google Analytics and Meta Pixel will give you the data you need to refine your target audience. By understanding who is visiting your site and what actions they’re taking, you can create more targeted, effective ads.

Google Ads and Meta Pixel to retarget potential attendees

Google Ads and Meta Pixel are the best tools to retarget your potential attendees. If someone visits your site without buying a ticket, you can use retargeting ads to encourage them to come back and complete their purchase.

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