Over the last few years, we have been hearing more and more about unicorns: something that used to be hard to achieve and almost as if from the world of myths is no longer a novelty in the tech culture. It's no coincidence that in June, Vilnius, also known as the fintech capital, unveiled the "Unicorns" bus stop. But underneath all the glitter and myths lies the reality of business – investors, goals, results, profits or... losses. So what business is considered successful today and how will start-up funding change in the future? In this interview, we discuss this with e-commerce and marketing expert, entrepreneur Audrius Lučiūnas.