M. Plančiūnas: Advice for e-stores on how not to burn out on "Black Friday"
Shopping centres, traditional stores, and e-shops are hanging up signs announcing "Black Friday", even though it is a couple of days away. This day marks the start of the sellers' "Dakar", which is one of the most intense sales seasons. For shops to reap the rewards of half a year's and sometimes a year's work, it is important not only to take care of how to bring visitors to the site before the hot stretch of the season, but also how not to scare them away.